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I asked a team member to perform a task.
The next day, he messaged me, “OK Mark, it’s done!”
I clicked the link, to see he had simply copy / pasted a ChatGPT response.
There was 0 thought, it was riddled with mistakes, and filled with emojis.
I was… upset…
Why do we need you at this organization, if all you do is copy / paste ChatGPT?
What is the value you bring?
A few days earlier, I was in a meeting with a sales team at an organization.
My side (marketing) was sending hundreds of leads to the sales team.
The sales team wasn’t closing any sales, but we saw they weren’t executing inputs (calls, personal emails, DMs, follow ups)
Me and the sales leader asked them to contact the leads and get appointments scheduled.
Yesterday, I got a message from one of the team members, “Mark, I set up everyone in an email sequence. What should I do now?”
My response?
“Why do I need you? I already have leads in email drip campaigns. Why do I need you if all you do is throw people into an email sequence?”
Guys, real talk…
AI and automation is EXTREMELY POWERFUL. It changes everything.
But there’s a laziness trap.
Most people using AI lie to themselves.
They say “I’m working smart! Not hard!”
In actuality, they’re just working lazy.
Here’s the question. “Does AI and automation drive better results”
I don’t just want a task completed, I want the result from the task.
That’s where you come in. That’s your value. You are the brain that drives the result and automation and AI is a tool to help you achieve the result.
DO use AI to complete tasks.
DON’T forget how important results are.
-Mark
IBM cutting thousands of jobs this quarter
IBM confirmed that it will remove a single digit percentage of its 270,000 global employees before the end of the year. That translates to around 2,700 to 11,000 people.
The company says the goal is to strengthen its AI and cloud businesses, which have already grown by more than 7 percent this year.
Analysts say the layoffs are the result of automation in areas such as finance, HR, and customer support, where AI can now complete tasks in seconds.
Watch it here.
The Update:
The World Economic Forum estimates that 44 percent of all workers’ skills will change by 2027.
Men in their forties and fifties are the most at risk because their experience often centers on outdated systems.
How much of your current workload could be done faster by software?
PROMPT AWARENESS
List your last three biggest mistakes at work such as missed deadlines, poor results, or lost deals. Write a short summary of each one and paste them into ChatGPT.
PROMPT: “Identify the common habits or skills that caused these failures. Then show me how to rebuild them using AI tools or online training so they never happen again.”
Every man has a pattern that limits his progress. Fix the pattern and your income rises!
Microsoft hiring fewer but expecting more through AI
Microsoft CEO Satya Nadella said that hiring will continue, but with higher expectations per employee. Internal data shows that staff who use Microsoft Copilot finish work nearly 30 percent faster and make fewer mistakes.
The company has reduced headcount in certain teams while investing heavily in AI products and developer tools. The message from leadership is simple: do more with what exists, powered by AI.
The Update:
The trend of firing and slowing hiring continues.
Empowering yourself and your personal brand with AI is very important.
Take 3 steps this week:
Ask Chat GPT: “I’m in career ___________. My specific skills are _________________. How do you see AI impacting my career over the next decade? What are tools I should be aware of? Who are the biggest influencers in this space?”
Update your LinkedIn Profile to reflect you are growing and interested in these tools
Take 5 minutes twice per week and share links to articles on your LinkedIn feed.
Senators Propose AI Jobs Bill
IBM to Fire Thousands
43M Americans on SNAP
Senators (D) Mark Warner and (R) Josh Hawley introduced the AI Job Impacts Clarity Act that would force major employers to report quarterly data on how many positions are removed or restructured because of AI.
Experts predict that millions of roles could soon be exposed in sectors such as retail, logistics, and financial services.
The stark message here is Republicans and Democrats CAN agree on something, and that is the importance of American jobs.
The Update:
When that data becomes public, every man will know where he stands.
Some will panic.
Others will study the numbers, follow the openings, and move early.
Information is power, but only for those who act on it.
The average employee spends 11 hours each week in meetings.
Over 70 percent of those meetings are rated as unproductive.
Fathom automatically records and transcribes every Zoom call with high accuracy.
It creates summaries, highlight clips, and action items so nothing gets missed.
Godfather of AI warns of massive job losses
Geoffrey Hinton delivers his Nobel Prize lecture in Stockholm on Dec. 8, 2024
Geoffrey Hinton, one of the pioneers of artificial intelligence, warned that millions of jobs could vanish within the next ten years as systems begin outperforming people in complex reasoning.
A 2025 McKinsey report supports his warning, showing that 12 million Americans will need to change occupations by 2030.
The report adds that 9 out of 10 companies now use AI in some form, but only 17 percent of workers have been retrained for it.
The Update:
The man who helped create this technology is warning that most people are not ready.
The future will not wait.
The ones who ignore this will one day wonder when the work disappeared.
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
Quick Hits
• Altron announced global expansion of its AI division while most competitors are reducing staff.
• Global banks are hiring AI compliance officers to prepare for new automation laws.
• Energy and logistics companies are opening AI integration roles focused on maintenance prediction and process improvement.
“AI is not your enemy. Stagnation is.” – Mark Savant
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