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My career is on the line.
The competition is fierce.
More people want to take my clients.
More technology replaces my value.
This is the reality we all live in.
But then why do I smile? Why am I optimistic?
Because I’m evolving daily.
Just this week, I was granted access to a database for a SAAS client.
It’s a large, fairly complex data base, and in order to properly read the data, some coding is required.
I don’t know how to code.
BUT
ChatGPT knows how to write code.
I was able to take some of the baseline queries already created and drill down deeper into each query by using ChatGPT to write code for me.
This process allows me to provide more value to my client and also grow my skillset.
This is where I want to be in 2026. Providing more value, and learning new skills.
I wouldn’t take on a project that didn’t check BOTH of these boxes.
So here’s the question I have for you.
Are you checking both of these boxes?
This is how we secure our career.
This is how we beat the competition.
This is how we remain relevant, respected, and financially free during a tumultuous time.
-Mark
TRENDING
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Amazon Fires 2400 While Spending $100B on AI
Amazon has reduced its Seattle workforce by about 2400 roles while committing around $100 B toward artificial intelligence infrastructure and development.
The job cuts are part of a wider restructuring that shifts spending away from legacy business lines toward large scale AI systems and cloud compute.
Executives have said the company will continue reallocating capital to data centers, chips, and model training.
Read more here.
The Update:
The trend of reducing staff, while investing in AI continues.
But even in chaos there is opportunity. How is your role evolving with AI? If you can’t name 5 AI software in your field, you’re behind.
PROMPT AWARENESS
How do I use ChatGPT to make more money in my current job?
Open ChatGPT and type:
“Here is my job title, responsibilities, and how my performance is measured.
[Paste your role details here]
Show me how to use AI to increase the results that affect my pay, bonuses, or commissions. Tell me exactly which tasks to improve, what outputs to produce, and how to track this value so it shows up in reviews or compensation conversations.”
Bank of America Hires 2000 Gen Z
Bank of America hired about 2,000 Gen Z graduates from roughly 200,000 applicants, highlighting extreme competition for entry roles.
Leadership acknowledged that many young workers feel anxious about how AI will affect careers, but said the firm still values early career talent that combines financial knowledge with strong technical fluency.
The Update:
Build one visible project this month.
Examples include a budgeting model in Excel using Copilot, a Python script with ChatGPT that cleans up data, or a Notion dashboard that tracks performance using AI summaries.
Share this work publicly!
Your personal brand is incredibly important in this new world.
84% of Indian Workers Are Terrified of AI — Here's Why
Companies Are Choosing AI Over You
Why Oil is the Key to Venezuela, Nicolas Maduro, and AI
My favorite AI tool!
Podcasters spend up to 5 hours transcribing a single episode, which often means fewer releases and slower growth.
AMD Says AI Boosts Jobs Not Cuts
AMD CEO Lisa Su said artificial intelligence has not reduced hiring at the company. Instead AMD is recruiting people who know how to integrate AI into engineering, testing, and manufacturing work.
She explained that productivity gains allow teams to build advanced products faster while maintaining strong demand for skilled employees.
Read more here.
The Update:
Learn one technical AI tool tied to your field.
Engineers can start with GitHub Copilot. Analysts can use Power BI Copilot. Marketers can use Jasper or Claude for campaign drafts.
Track how much faster your output becomes.
Quick Hits
Morgan Stanley Warns European Banking Jobs
Analysts say banks across Europe may see staff reductions as AI takes over operational and compliance tasks.Canada Finds Small AI Impact on Hiring Volume
A Canadian labor study reports that overall job growth has not yet dropped sharply from AI, though routine task sectors already feel pressure.Goldman Sachs: Layoffs Could Continue In 2026
Executives at Goldman Sachs say automation driven cost control could lead to continued workforce reductions through next year.
“I live like God’s in control, I work like I’m in control”
Mark Savant
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