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We’re in the middle of an AI Takeover.
Most people don’t understand this.
But AI doesn’t just impact the workplace.
It impacts relationships, health, finances, transportation, communication, entertainment, art…
AI is fundamentally changing how we interact with the world.
BUT
I don’t think this is a bad thing.
It presents new opportunities.
The change is scary, but change always is!
2026 will be a year of massive, massive change.
Invest wisely.
Invest in your finances, your relationships, and your profession.
Fortune favors the bold!
-Mark
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
32,000 Jobs Cut In November As Payrolls Contract
HR & Customer Service hit especially hard
ADP reports that 32,000 jobs were cut in November, the largest monthly decline since Spring 2023.
Wallstreet had predicted a gain of 40,000 jobs…
Employers continue reducing roles tied to repeatable processes as automation expands across operations, support and administration.
At the same time, output expectations remain high. Teams carry increased workload with fewer people across multiple sectors.
The Update:
We’re moving away from a jobs market and moving into a “problems” market. You’re only as valuable as the problems you solve.
Think about it this way, if you had a job managing MySpace ads, would you find much work right now?
No! No one needs to run ads on Myspace.
What you can do is migrate that skill to running Meta Ads.
Apply this to your career. What problems do you solve now, and how can you adapt them to the next wave of problems?
PROMPT AWARENESS
Want to build an AI career strategy? Pop open ChatGPT and use this prompt
Then write this: “I'm in industry (X), my company specializes in solving problems (Y) for customers. My job role is (Z). What is my career outlook in the short and long term? What threats are there to my financial outlook? How is AI impacting my industry and job role? What are some AI tools I could test in my industry?”
Sam Altman Issues Code Red As AI Rivals Tighten Competition
Sam Altman warned internally that OpenAI faces rising pressure as rival firms accelerate launches and attract aggressive funding.
Google Gemini’s userbase has skyrocketed from 450M to 650M users in just 3 months.
As a result, OpenAI has paused development of their ads platform and is focused on quality of ChatGPT results and user experience.
32,000 Jobs Lost in November
ChatGPT Ads Postponed
Did OpenAI Just Leak Your Data?
Last week, I was asked to create talking points for an FAQ page for an organization.
I went into the team’s Fathom account, grouped sales calls, and asked “What are the faqs on these calls”.
Within moments, I had over a dozen.
Guys, if you’re organization has Zoom calls and you’re not using Fathom to audit calls, find common questions, clarify next steps, you are missing out!
Fathom is my favorite AI program of the year, and you can try it FREE today.
James Cameron Bans Generative AI In Next Avatar Film
James Cameron banned generative AI from use in the upcoming Avatar production. The studio chose to protect human led design inside one of the highest value film franchises in the world.
Creative authority remains tightly guarded at this level while automation continues across production support roles.
The Update:
It’s clear AI is impacting everything from written word, to music, to video.
This has resulted in a tremendous amount of “AI slop”.
Personally, I believe we will hit a point where people grow tired of AI and hunger for authentic human content.
That said, AI is an incredibly powerful tool for video production, and can save studios millions in production costs.
I’ll be waiting anxiously to see the ROI from Cameron’s next project.
Quick Hits
Universities now use AI tutors and adaptive tools to guide coursework, assignments, and feedback in real time.
AWS revealed autonomous agents that can write code, review security, and manage DevOps workflows with little human input.
Investor capital is rotating back toward firms tied to compute, servers, chips, and data-center operations.
“There will be short term pain for long term gain”
Mark Savant
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